Étude House is one of the first Korean brands I was introduced to, the other one being The Face Shop. The branding is very girly and princessy—something I don’t usually gravitate to, but I heard a lot of good things about their Play 101 Pencil range. Unfortunately, I was so overwhelmed by the sheer number of shades, I ended up with only two lip-friendly shades, both in the “glossy” finish. source They used shades 54 and 55 on the “looks” I saw by the display and I loved how both looked so much. I think these are new colors from their holiday release. 🙂 It was so hard to move around the stores because they were always so full of people, but now that I can see the colors from the Play 101 line, I kind of really want all of them. Because I’m crazy.