Steadily becoming one of my favorite Korean brands, Too Cool for School’s initial and long-standing hook for me was their Dinoplatz range. Designed by an American studio with commissioned illustrations from Hatori Sando, the Dinoplatz line is fun, fresh, quirky, and really, really cute.
I was a goner, basically, so please forgive me if this review runs a little long.
In 2013, I bought bath salts (?) and an illuminator from TCFS as part of my test run of the brand. I never ventured into their color cosmetics until I got samples from Too Cool for School PH (review) and until I went to several Too Cool for School branches in Korea and tried my hardest to resist. I came home with some Dinoplatz items: 3 chubby eye crayons (1 is for my sister!) and a cream glitter shadow.
Dinoplatz means “dino ground” or “dino space.” Their branding has “Dino,” a crossed-out “spiel,” and “platz.” Spielplatz is German for “playground.” The more you know.
Too Cool For School Dinoplatz Eye Krrrayon Stick in #3 Moss on the Rocks and #4 Medium Rare, Please
They were running a 2 + 1 promo for these, so who was I to say no? I got #3 Moss on the Rocks, a deep mossy green, and #4 Medium Rare, Please, a deep cranberry red, for me. My free shade, Cocoa Puddle, is a beautiful bronze that I thought my sister would like.
They’re standard twist-up retractable chubby eye crayons, with a smudger on the end that actually works for that purpose. These go on really creamily and smudge away nicely. I picked these colors since I figured I should stay away from neutrals, but seeing the labels on the boxes makes me want to get all of them.
Speaking of the box, they’re longer than average, but the crayons are about the same length as most of the crayons and pencils I own. This is because a rather graphic “information scroll” is tucked in there with the pencil:
That’s the fun thing about this brand… it’s not afraid to get a little morbid.
(eye) Shadow on Flatiron in #1 Lavender
YOU GUYS. It’s an actual Flatiron, as in the Flatiron Building on Fifth Avenue, box.
The product itself is just this tiny, tiny tube. But look at the box! So cute.
Anyway, the (eye) Shadow on Flatiron (get it?) is just a very sheer, glittery eye color that’s perfect for Asian eye makeup trends. It’s beautiful as an inner corner highlight or a glittery “top coat” for your lids, in case of festivities. I got the shade #1 Lavender, but I don’t think it makes much difference what shade you get since it sheers out to basically a transparent base.
Too Cool for School Dinoplatz Pearl Bay Invasion in #1 Mother of Pearl
Aside from the questionable name choice, this liquid illuminator is so good. I reviewed it previously here, but here’s an old photo of me using it mixed in with a foundation:
And now, swatches!
I love all of my picks, and can’t wait to use them for holiday looks. I think these are a great gift idea, too, for your more alternative cousin or a sister who just likes cute things.
They were selling these dinoplatz dinos (they all have names) at the Too Cool for School Hongdae branch for 90,000 KRW (about $90). I wish I took one home, but I really couldn’t pick since they were all so cute.