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Spotlight: Too Cool for School’s Dinoplatz Line

Steadily becoming one of my favorite Korean brands, Too Cool for School’s initial and long-standing hook for me was their Dinoplatz range. Designed by an American studio with commissioned illustrations from Hatori Sando, the Dinoplatz line is fun, fresh, quirky, and really, really cute.

I was a goner, basically, so please forgive me if this review runs a little long.

In 2013, I bought bath salts (?) and an illuminator from TCFS as part of my test run of the brand. I never ventured into their color cosmetics until I got samples from Too Cool for School PH (review) and until I went to several Too Cool for School branches in Korea and tried my hardest to resist. I came home with some Dinoplatz items: 3 chubby eye crayons (1 is for my sister!) and a cream glitter shadow.

Sidenote

Dinoplatz means “dino ground” or “dino space.” Their branding has “Dino,” a crossed-out “spiel,” and “platz.” Spielplatz is German for “playground.” The more you know.

Too Cool for School - Dinoplatz - Eye Krrrayon

Too Cool For School Dinoplatz Eye Krrrayon Stick in #3 Moss on the Rocks and #4 Medium Rare, Please

They were running a 2 + 1 promo for these, so who was I to say no? I got #3 Moss on the Rocks, a deep mossy green, and #4 Medium Rare, Please, a deep cranberry red, for me. My free shade, Cocoa Puddle, is a beautiful bronze that I thought my sister would like.

Too Cool for School - Dinoplatz - Eye Krrrayon - Pencils

They’re standard twist-up retractable chubby eye crayons, with a smudger on the end that actually works for that purpose. These go on really creamily and smudge away nicely. I picked these colors since I figured I should stay away from neutrals, but seeing the labels on the boxes makes me want to get all of them.

Too Cool for School - Dinoplatz - Eye Krrrayon - Pencils - All Names

Speaking of the box, they’re longer than average, but the crayons are about the same length as most of the crayons and pencils I own. This is because a rather graphic “information scroll” is tucked in there with the pencil:

Too Cool for School - Dinoplatz - Eye Krrrayon - Pencil and Scroll

Too Cool for School - Dinoplatz - Eye Krrrayon - Pencils - Shades
EEP.

That’s the fun thing about this brand… it’s not afraid to get a little morbid.

Too Cool for School - Dinoplatz - eye Shadow on Flatiron - Box

(eye) Shadow on Flatiron in #1 Lavender

YOU GUYS. It’s an actual Flatiron, as in the Flatiron Building on Fifth Avenue, box.

Too Cool for School - Dinoplatz - eye Shadow on Flatiron

It unfolds open like so:
Too Cool for School - Dinoplatz - eye Shadow on Flatiron - Box Unfolded

The product itself is just this tiny, tiny tube. But look at the box! So cute.

Too Cool for School - Dinoplatz - eye Shadow on Flatiron - Tube

Anyway, the (eye) Shadow on Flatiron (get it?) is just a very sheer, glittery eye color that’s perfect for Asian eye makeup trends. It’s beautiful as an inner corner highlight or a glittery “top coat” for your lids, in case of festivities. I got the shade #1 Lavender, but I don’t think it makes much difference what shade you get since it sheers out to basically a transparent base.

Too Cool for School Dinoplatz Pearl Bay Invasion in #1 Mother of Pearl

Aside from the questionable name choice, this liquid illuminator is so good. I reviewed it previously here, but here’s an old photo of me using it mixed in with a foundation:
tcfs - dinoplatz - mother of pearl

And now, swatches!

Too Cool for School - Dinoplatz - Eye Krrrayon Moss on the Rocks and Medium Rare Please, eye Shadow on Flatiron in Lavender, Pearl Bay Invasion in Mother of Pearl - Swatches
Swatched, L-R: Too Cool for School Dinoplatz Eye Krrrayon in #3 Moss on the Rocks and #4 Medium Rare Please, (eye) Shadow on Flatiron in #1 Lavender, Pearl Bay Invasion in #1 Mother of Pearl

Too Cool for School - Dinoplatz - Eye Krrrayon, eye Shadow on Flatiron, Pearl Bay Invasion

I love all of my picks, and can’t wait to use them for holiday looks. I think these are a great gift idea, too, for your more alternative cousin or a sister who just likes cute things.

tcfs-dino wall!
They were selling these dinoplatz dinos (they all have names) at the Too Cool for School Hongdae branch for 90,000 KRW (about $90). I wish I took one home, but I really couldn’t pick since they were all so cute.

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16 Comments

  1. misslaven says

    I love the Dinoplatza line. The design is super pretty. I have tried the lip crayon and the CC cream from this line 🙂

  2. bellyhead says

    aaarrrgle! the Dinoplatz things are so cute! It’s almost irrelevant whether or not the products are good. THE PACKAGINGS. ZOMG!

    • Hahaha true, although I very much like this line 😀 But I still don’t know why I bought the bath salts.

  3. Aaahhh, flatiron buildings are one of my architectural passions! I’d buy the eyeshadow for the mini building alone. I wish more American brands were this creative with their packaging.

  4. laura says

    I’ve been meaning to try their illuminator but I hate that the packaging dispenses too much in one pump (from my experience with the tester). After reading your review again, I think I really want it and I will go for it hehe.

    I hope the eye crayons are available here.

    • Yeah, it dispenses a lot of product! I like putting some on my collarbones, too, if I end up pumping out too much product.

  5. Ahhh, I truly love the aesthetic of TCFS! I walked into their stores in Seoul and Taipei and couldn’t get over how nicely everything is packaged. I’m drawn to it more so because it strays away from the ‘cutesy’ and ‘princessy’ vibe other brands put out (ala Etude House). I was so tempted to buy something from the brand when I was overseas but alas I did not. :/ I’ve heard many good things about their Pumpkin Sleeping Pack and lipstick in Hawaiian Flower.

    • I agree! 🙂 Haha I’m going to have to check out Hawaiian Flower! I use the sleeping pack occasionally 🙂

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