I’ve been thinking about samples and GWPs (Gifts With Purchase) and it made me wonder if you were more likely to buy something if you knew you would be getting something you might want along with it, for free. I wasn’t really ever a sample-hungry person. Often, I found the sachets a nuisance I wouldn’t even bother opening. Fast forward to today, when I carefully tear open a small hole in sachets so I can use them sparingly if it turned out to be a good product, or scramble to find a small empty pot I could decant some product into so I could savor it.
I wasn’t really one for that kind of thing, until I wanted to try anything and everything.
Personally, I just get extra frilly feelings if I know I’m going home with a buttload of samples to try out after dropping a lot of dough. I don’t usually let it drive me to make a purchase, though recently, my Sephora birthday purchase was inspired by the birthday GWP. I’ve always wanted to try Benefit’s They’re Real mascara, but I wasn’t about to buy it after I pledged to try and be cruelty-free when it came to cosmetics. So there. That is the process of my logic.
Between you and me, my favorite counters for samples and GWPs are NARS and shu uemura. Provided you spend a ton of $. After a rather inspired trip to NARS, I received two small tubes of the Pure Radiant Tinted Moisturizer (neither of which I used up), a pump or two of the NARS Illuminator in Orgasm, and a moisturizer.
When the shu uemura x Karl Lagerfeld collection was released, I lost all sense of logic and bought a shit-ton of items. (I liked all of them, mind.) I got a shit-ton of items back, most specifically skin care (♥!) in tiny bottles which I use on vacations, and a super-cute Mon Shu makeup bag that I have since retired. I am currently using a NARS pouch—also a GWP. On another visit to shu uemura with my mom recently, we got a skin care travel set, and two full-sized eyeshadows. UM. Yes, please.
MAC never gives me anything. I even had the gall to ask once, lol. To be totally honest, NARS and shu uemura are the only notable sample-givers here, in this country. I don’t really blame them, because some people here are kind of abusive jerks about that kind of stuff. But, even if I didn’t get any free thing, why would it make me feel bad? I wondered. I got everything I paid for, anyway.
I suppose it just feels nice, like a reward or a prize or something. I think that it really builds a relationship between the consumer and the SA or MUA just because there’s an odd feeling that you’re being taken care of by this person who is actually just selling you more things.
On the other hand, I have a lot of samples here that I will never use. I have seen many, many videos of Americans who are practically swimming in them, since they are more generous on that side of the world. Samples—a nuisance? You tell me!
Thoughts? Love/hate samples? Ever had a sample work so well, you bought the full-sized thing?