Events, Reviews
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Getting Pixyfied

Pixy Header

Last week, I got invited to Pixy’s Launch here in Manila. I rarely get to go to events because of prior commitments and work deadlines, but I’m glad I got to swing by this one. If you recall, BDJ released a Pixy-centric box back in April. I enjoyed a lot of the products I got in that box, so I’m glad that they’ve finally reached our shores.

Pixy is an Asian cosmetics line—formulated in Japan and manufactured in Indonesia, geared towards Asian skin tones and skin types, bringing out “truly Asian beauty” while striving to be on trend as well.

Beauty Blossoms in Manila with Pixy!

I was lucky enough to have been there for the Pixy launch in White Space last week. It was decked out in cherry blossoms and pink—a Pixy touch, representing the best of the ladylike “gal” trend with a twist, and of course its Asian slant.

Hiroyuki Mitsuoka, President of Mandom Philippines (under which Pixy belongs), shares “Mandom is excited to bring Pixy here to the Philippines because we believe our purpose is to contribute to the beautiful, healthy and pleasant living. Filipinas have an innate happiness and natural beauty. Pixy allows women to enhance this beauty by offering quality products to highlight their Truly Asian Beauty.”

Pixy Launch 1
L-R: Olaiza Sunga (Marketing Associate for all of Mandom Philippines Corporations’s ladies brands), Ana Leticia (model for “Tokyo Glam” look), Hiroyuki Mitsuoka (president and CEO of Mandom Philippines Corporation), Luany Ayumi (model for “Tokyo Kawaii” look), Hirotsugu Ohashi (General Manager for Mandom Corporation’s Sales and Marketing Division), Jacqueline David Calanoc (Product Planning Specialist for Mandom Philippines Corporation), and Xeng Zulueta (makeup artist)

Pixy Launch 2

We were actually able to see two demos of looks created by Xeng Zulueta using Pixy products, inspired by current Asian trends namely “Tokyo Kawaii” and “Tokyo Glam,” which were basically a day and night look with a bit of a Japanese twist. I definitely picked up a few tricks from her, and it was quite interesting though a bit long.

Pixy Launch 3

And here is a magnificent pail. These are the items I got to bring home and try. From that BDJ Box last April, I really loved the Volumizing Waterproof Mascara* and a few lipsticks. I’ve been testing out these items already since getting them and here are a few first impressions of some of the newer items on my radar, I suppose. I mentioned a few posts back that I received two repeat lip shades this time around, so I’ll be showcasing just one new shade, Peach Delicacy, from their matte range. If you’d like some thoughts on the other shades I’ve tried, I talk a bit about them here.

Pixy Stuff 1

Lasting Matte Lipstick in Peach Delicacy*
This is actually quite a bold shade, perfect for the summer (a season that has left us). Thankfully, we can pretty much get away with any kind of color we want in Manila, since the weather doesn’t give a crap about what season we’re actually in. /languishing in the blazing heat during monsoon season.

Perfect Eye Liner*
I quite like the formulation of this eyeliner. I was worried it would be too wet, requiring me to keep my eyelids shut for a few minutes before I can move on about my day, but surprisingly, it’s not that transfer-prone. I love the pigmentation of this, too. The applicator is a bit fiddly for me, just because I’m more used to brush-tip pens, but it’s nothing overly scary.

Eyeshadow in Romantic Poem 01*
I quite like this duo—it’s made up of a pale pink and a deep mauve shade—and Xeng demonstrated a look with it that was quite interesting (I’ll elaborate on Friday—stay tuned!). The pale pink shade has a bit of fallout, though it’s very much an everyday “Japanese” color and texture, but other than that, they are so creamy. I’m a little wary of the “squalene” that’s listed as an ingredient. Somehow, I don’t think that it’s derived from olives, but I don’t have much information on that, so I can’t say for sure.

Pixy - Products 2

Blush On in Brown Tea 02*
This is quite a warm bronzey blush shade, too orange-y for contouring but quite perfect for that summer, sunkissed look. It’s like a really, really dirty old peach color, which sounds disgusting, but is quite pretty on the face. This is a great shade and formula but I’m not sure if I’ll keep it because of the squalene content.
Duo - Reverse
Wearing Blush On (Brown Tea 02) and Perfect Eye Liner (Black)

UV Whitening Two-Way Cake Perfect Matte in Yellow Ochre*
This is a matte powder foundation that can be used wet or dry. In the demo, I actually figured out how you can apply it wet, hygienically. Basically, wet your face and go in with a brush instead. Ta-da! Unsoaked sponge you can bring on the go for touch-ups. What I like about these compacts is that they’re refillable. Also, unlike the rest of the powder products I received, this particular powder formulation doesn’t contain squalene.

Pixy Swatches
Swatched, L-R: Perfect Eye Liner (Black), Lasting Matte Lipstick (Peach Delicacy), Eyeshadow in (Romantic Poem 01), UV Whitening Two-Way Cake Perfect Matte in (Yellow Ochre), Blush On (Brown Tea 02)

I’ve previously shared some thoughts with the Ultimate Makeup Cake*, in case you’re interested to read about that. I got a different shade this time (but the original one I tried seems to be a good match), but I hesitate to open this one up because, again, it has squalene.

All in all, Pixy is a great budget brand that is great quality with a lot of different variations in color and even really good base makeup that is infused with a little bit of SPF. They’re definitely a brand to explore if you like Asian/Japanese makeup on a budget price point. If you’re also iffy about using squalene oil, make sure to check the ingredients of a particular product (some have it, others don’t). The mascara is a big hit for me, for sure.

Follow Pixy online:
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Pixy is available at Watson’s outlets.

* PR Sample

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5 Comments

  1. I love their shade selection :) They’re so natural and soft. As a pretty fair person, it can get a bit tricky to work with color without looking like a clown. I loooove the blush on you! But what’s wrong with squalene? (I’m clueless about this issue!)

    • I know, so pretty! Thanks, Tellie. :) Squalene is derived from shark liver. Other countries use squalene that’s derived from olives, but to my understanding, 90% of Japan’s squalene is still supplied by shark, which are often poached. :p I don’t have any basis that Pixy uses shark-derived squalene, but I’ve chosen to not purchase products that still use it (huhu Tom Ford), unless they explicitly state that their squalene comes from olives, i.e. the Indie Lee Squalene Oil, which I am eying, lol.

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